The American Community in Lebanon and the Palestine Problem: A Study in Changing Attitudes (ص 49)

غرض

عنوان
The American Community in Lebanon and the Palestine Problem: A Study in Changing Attitudes (ص 49)
المحتوى
group; b) the moderate exposure group; c) the low exposure
group.
By running the degree of exposure to mass media against
cause of change in attitude, it was found that there was no
relationship between degree of exposure to mass media and
cause of change.
Needless to mention you find a greater majority among
the highly exposed group, who attributed their change in
attitude to Lebanese or Arab friends, than among the moder-
ately exposed group or the low exposed group.
Another factor contributing to a change in attitude is the
effect of the mass media and personal contact on our subjects.
When asked about the effect of Lebanese or Arab mass
media on them, our respondents showed the following dis-
tribution: only 3.0 per cent of our respondents said that the
mass media had a strongly positive (good) effect on them.
34.0 per cent said it had a positive effect on them, and another
25.0 per cent said it had no effect on them. Also 27.0 per
cent said Lebanese or Arab mass media had a negative (bad)
effect on them. 1.0 per cent said the effect was strongly nega-
tive and 6.0 per cent said the effect was both negative and
positive.
The effect of Lebanese or Arab mass media is equally
distributed in three directions. It positively affects around one
third of our respondents, negatively affects one third, and
47
تاريخ
ديسمبر ١٩٦٩
المنشئ
Sirhan, Bassem
سرحان، باسم

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